For Barbershops • Launch Free

YOUR REGULARS ARE
FORGETTING TO COME BACK.

Here's how you stop that.

Push a notification 3 weeks after their last cut. Your regulars rebook before they even think about trying somewhere new. Your own branded app — online booking, digital loyalty stamps, push to every client — live in minutes.

  • Automated "time for your next cut" push to every regular
  • Digital loyalty stamp card — replace paper with data
  • Fill cancellations in under 20 minutes
  • Your brand on their home screen, not Squire's
Build Your Barbershop AppSee How It Works
FADE & BLADE
Book Your Next Cut
Loyalty Card
7 / 9
2 stamps from a free cut
Next slot: Sat 2:30 PM
with Marco
Home
Book
Loyalty
Chat
FADE & BLADE
now
Jamie, it's been 3 weeks — your regular slot is open this Saturday 🪒
2–4 wks
How often your regulars visit
15–25
Client visits per year per regular
60–90%
Push notification open rate
$0
Commission we ever take
The Problem

EVERY EMPTY CHAIR
IS MONEY YOU CAN'T
GET BACK.

You're booked out on Thursday and completely empty on Tuesday. Your best regulars haven't been in for 6 weeks and you didn't even notice. Paper loyalty cards are sitting in pockets, fading, getting lost. You're running your whole client relationship on Instagram DMs and hope.

Empty chairs from regulars who forgot to rebook
You rely on them remembering. Most of them don't.
Instagram is your booking system — it shouldn't be
You're building Meta's audience, not yours.
Paper loyalty cards get lost — and give you nothing
You don't know who's loyal. You don't know who's going cold.
Last-minute cancellations kill your best slots
One text could fill it — but you're mid-cut.
Tuesday
No bookings today
Saturday
Fully booked
The difference between Tuesday and Saturday is one push notification.
The Math

ONE REBOOKED REGULAR A WEEKPAYS FOR YOUR APP TEN TIMES OVER.

Everything else — filled cancellations, loyalty rewards, new clients — is pure upside.

A single haircut at $30–$50. One extra rebook per week = $1,560–$2,600 per year from one push notification. AppBuild starts at $19/month.

Start For Free
How It Works

THREE STEPS.
FIFTEEN MINUTES.
YOUR OWN APP.

I
Enter Your Details

Add your shop name, upload your logo, choose your brand colours.

II
Set Up Booking & Loyalty

Configure your services, availability, stamp card, and push preferences.

III
Go Live

Publish instantly as a PWA. Submit to App Store & Google Play when ready.

Most barbershops go from signup to live app in under 15 minutes.

Everything Your Shop Needs

SIX TOOLS BUILT FOR
THE WAY BARBERS WORK.

Not a generic booking widget. Not a marketplace. A branded app built specifically for barbershops.

I
Push Notifications

"Time for your next cut" — automated, direct to their lock screen. 60–90% open rate vs. 21% for email. No SMS bills. Free forever.

II
Digital Loyalty Stamp Card

9 cuts, 1 free — digital, scannable by any smartphone. Know exactly who's loyal, who's close to a reward, who hasn't been in for 6 weeks.

III
Online Booking 24/7

Clients book while you're mid-cut. Multi-barber scheduling, real-time availability. Integrates with Square or Acuity if you already use them.

IV
Fill Cancellations Fast

One push to your entire client list. "Slot just opened — 3pm today." Chair filled before you finish the next cut.

V
Your Brand, Not Squire's

Your name. Your logo. Your colours. On their home screen. Not a directory. Not a marketplace. Your app. Your clients.

VI
Zero Commission. Ever.

One flat monthly fee. Every booking, every stamp, every transaction — 100% yours. No percentage. No middleman. No surprises.

Push Notifications

DMs GET BURIED.
STORIES DISAPPEAR.

Push lands on their lock screen every time.

Instagram throttles your reach. Squire sends notifications under their brand, not yours. With your own app, a push goes to every client who's downloaded it — instantly, with your name on it. No algorithm. No permission from Meta.

Use cases your regulars actually respond to:

  • "Time for your next cut, Jamie" — automated after 3 weeks
  • "Last-minute slot just opened — 3pm today. Tap to grab it."
  • "Flash Friday: 20% off all fades today only."
  • "You're one stamp away from a free cut — book this week."
0%
Average push open rate
0×
More effective than email
$0
Cost per message, forever
Source: industry avg., Airship 2024
Start Sending Push Notifications →
Saturday, 14 March
9:41
FADE & BLADE BARBERSHOP
now
Jamie, it's been 3 weeks — your regular slot is open this Saturday.
FADE & BLADE — LOYALTY
Cut 7 of 9
1 STAMP FROM A FREE CUT
Scan at the shop to collect your stamp
Digital Loyalty Card

PAPER CARDS GET LOST.
LOST CARDS DON'T BRING
REGULARS BACK.

A stamp card they can never lose.

Your regulars come in 15–25 times a year. Every visit is a chance to build loyalty, deepen the relationship, and make it harder to walk into the shop down the street.

A digital stamp card on their phone — scanned by any staff member with a smartphone — means you always know who's loyal, who's close to a reward, and who hasn't been in for 6 weeks.

Paper punch cards — get lost, faded, faked, and give you zero data
Digital stamps that track every visit automatically
Manual tracking — spreadsheets, guesswork, memory
Real-time client loyalty data in your dashboard
Generic loyalty apps — another brand on their phone
Your branded app with your name on the stamp card

YOUR OWN APP.
NOT ANOTHER DIRECTORY.

There's a big difference between a marketplace that lists you and an app your clients actually downloaded for YOU.

This Is
YOUR branded barbershop app
Your name, your logo, your colours on their home screen.
Your clients, your database
Every contact belongs to you. Download and keep forever.
Push notifications under your name
"Fade & Blade" on their lock screen — not "Booksy" or "Squire."
Zero commission on any booking
Every pound or dollar goes directly to you.
This Is Not
A marketplace where you compete with nearby barbers
No fighting for visibility. No sponsored listings above you.
Squire, Booksy, or Fresha
Those platforms own your client relationships. This doesn't.
A platform that takes a cut of every booking
No percentage. No commission. Ever.
Instagram
Where the algorithm decides who sees you — and tomorrow it changes.
For Every Shop

SOLO CHAIR OR MULTI-BARBER.
BUILT FOR THE WAY YOU WORK.

Solo Barbers

One chair, one brand. Build your loyal client list.

Multi-Chair Shops

Individual barber profiles, multi-staff scheduling, one app.

Barbershop Owners

Manage staff, track performance, grow the whole shop.

Mobile Barbers

Take bookings, push your location, collect deposits wherever you work.

Appointment-Only Shops

Eliminate phone tag entirely. Full booking calendar, automated reminders.

Walk-In Shops

No appointments needed — run a loyalty program, push flash promos, build your list.

PLUS THESE POWERFUL TOOLS

Built into every plan. No extra cost.

Push Notifications

Send appointment reminders, announce flash slots, and promote to every client. No SMS costs. Free forever.

Loyalty Rewards

Reward regulars with digital stamp cards and discounts that keep them coming back to your chair.

Digital Coupons

Run flash promos and referral offers that clients redeem in-app or show at the chair.

Simple, Transparent Pricing

START FREE. SCALE AS YOU GROW.

Full refund if your app isn't approved.

Free
$0/mo
10 users
Forever free
Start Free
Starter
$19/mo
50 users
Choose
Growth
$29/mo
100 users
Choose
★ Most Popular
Business
$49/mo
1,000 users
Choose
Business Pro
$99/mo
2,500 users
Choose
Enterprise
$199/mo
Unlimited
Choose
All Plans Include
Unlimited bookings
Push notifications
Unlimited clients
Analytics dashboard
App Store & Play Store*
Instant PWA deployment
Custom branding
Zero commission fees

*Requires your own Apple Developer ($99/yr) and Google Play Developer ($25 one-time) accounts

Get Started Free
Q & A

FREQUENTLY ASKED

Most barbershops go from signup to live PWA app in under 15 minutes. Booking, loyalty, and push are configured in the setup wizard. App Store submission (iOS and Google Play) takes 3–5 business days and AppBuild handles the technical submission for you.

Absolutely. Many barbershops run as walk-in only. The loyalty stamp card, push notifications, and client database work independently of the booking feature. You can run a loyalty programme and push promotions without ever taking a single appointment through the app.

Squire and Booksy are marketplaces — your clients find you on their platform, your notifications go out with their brand on them, and your client relationships live in their database. AppBuild gives you your own branded app. Your name on the push notifications. Your client list in your database. You own the relationship.

Yes. Multi-staff scheduling lets each barber manage their own availability and bookings within a single shop app. Clients can browse by barber and book their preferred artist.

Never. Not on bookings, not on deposits, not on loyalty redemptions, not on anything. One flat monthly fee — that's it.

Your client database is yours. You can export it at any time. If you ever cancel, your data comes with you — no lock-in, no hostage-taking.

Yes. Monthly plans cancel with no penalty. Annual plans include a full refund if your app isn't approved by the App Stores.

Yes — the free plan includes up to 10 users with all features. It's a genuine free plan, not a trial. No credit card required to start.

An Apple Developer account ($99/year) for iOS and a Google Play Developer account ($25 one-time). AppBuild handles all the technical submission — you just provide the accounts.

YOUR SHOP.
YOUR CLIENTS.
YOUR APP.

Join barbershops across the US and UK who've stopped relying on Instagram to bring back regulars.

Build Your Barbershop App — It's Free
No credit card required to start • Cancel anytime