Free to start ยท 5% on goods only

Your shop. Your own app. Your checkout.

Sell your products in a branded app with options, live stock, Apple Pay and Google Pay โ€” plus shipping, local delivery and click & collect. No Shopify needed.

  • Import products from your website or a spreadsheet
  • Money straight to your own Stripe account
  • iPhone, Android, web app and desktop
Three phones showing a branded shop app: product grid, product options and checkoutAvailable on the App Store, as a web app and on Google Play

AppBuild.diy is best for independent shops that want their own online shop app with stock, click-and-collect and card payments, with 0% commission on paid plans and a free plan to start.

What's the best online shop app for an independent retailer?

AppBuild.diy is a strong fit for independent shops that want their own online shop app with stock, click-and-collect and card payments. You get your own branded app on the App Store, Google Play and the web, with 0% commission on paid plans. It's free for up to 10 app users, then $49/month for up to 1,000; the free plan for online ordering takes 5% of each paid order.

Pick how you pay

Start free. Upgrade when it pays for itself.

Both include the full Online Shop. Stripe's own card fees apply on both.

Free โ€“ Retail

0 / month + 5% of goods

  • Unlimited app users while you take card orders
  • 5% on goods after discounts โ€” never on shipping or tax
  • Web app (PWA) on any phone or desktop
  • Every shop feature included
  • Stays active while you have a paid order every 60 days
Start free

Paid plans

0% commission

  • No commission on any order
  • Published on the App Store and Google Play
  • Your app name and icon on shoppers' home screens
  • Everything in Free โ€“ Retail
See plan prices
Everything included

A complete shop, built into your app

Options & variants

Sizes, colours and styles, each with its own price, SKU, photo and stock.

Live stock

In stock / out of stock shown instantly. Items are held for 15 minutes while a shopper pays, so you never oversell.

Card, Apple Pay & Google Pay

Secure Stripe checkout. Money goes straight to your own Stripe account.

Shipping zones & rates

Rates by country and weight, with free shipping over an amount you choose.

Local delivery

Deliver to the postcodes you cover, with your own fee and minimum order.

Click & collect

Shoppers order ahead and pick up in store.

Discount codes

Percent off, amount off or free delivery โ€” with end dates, usage limits and minimum baskets.

Digital products

Sell downloads. Shoppers get a secure link straight after paying.

Order updates by push & email

Shoppers are told when their order is being prepared, ready, shipped or delivered.

Refunds that restock

Full or partial refunds and cancellations put items back in stock automatically.

Packing slips

Print a packing slip for any order in one click.

Sales reports

Sales by day, top products and low-stock warnings in one place.

Bring your products

Your catalogue in minutes, not days

From your website

Paste your shop address or a product link. We read Shopify and WooCommerce stores and most product pages, then you review before anything is saved. Photos are copied into your app.

From a spreadsheet

Upload a CSV exported from Shopify, WooCommerce or Squarespace, or fill in our template. Mistakes are shown row by row.

By hand

Add products one at a time with photos, options and stock from your dashboard or phone.

Push Notifications

Ads cost more every year. Emails go to spam.Push notifications are free โ€” and land on the lock screen.

Announce a sale, a restock or a new drop and reach every shopper instantly. Back-in-stock alerts and basket reminders go out automatically.

Order updates arrive by push and email, so shoppers always know where their order is. Included on every plan, with no per-message fees.

Instant
Straight to the lock screen
Unlimited
Push messages on every plan
$0
Cost per message, forever

Source: industry avg., Airship 2024

Start Sending Push Notifications
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Aurora Boutiquenow

Good news โ€” the Linen Overshirt is back in your size. Tap to order before it sells out.

Start Free, Scale as You Grow

Free forever for up to 10 app users. No credit card required.

App users = the people who use your published app (your customers)

Start free or launch for $49 โ€” scale your app without switching platforms.

Free

10 users

$0/mo

Forever free

Start Free
Most Popular

Business

1,000 users

$49/mo
Choose

Business Pro

Unlimited users

$99/mo
Choose

All Plans Include:

All features included
Push notifications
Analytics dashboard
App Store & Play Store publishing*
Instant PWA deployment
Custom branding
Zero commission fees
Complete data ownership
Get Started Free

*Requires your own Apple Developer ($99/yr) and Google Play Developer ($25 one-time) accounts. Full refund if we can't get your app live.

Shop app FAQs

Yes. Connect Stripe and take card orders on the Free โ€“ Retail plan with unlimited app users. We take 5% of the goods total only โ€” never on shipping or tax. If your shop has no paid orders for 60 days, the app returns to the normal Free plan.

Paid plans take 0% commission and add App Store and Google Play publishing. Once your monthly sales make 5% worth more than the plan price, a paid plan saves you money.

Yes. Paste your shop's address or a single product link. We read Shopify and WooCommerce stores and most product pages, show you everything to review, and copy the photos into your app. You can also upload a CSV from Shopify, WooCommerce, Squarespace or our template.

Cards, Apple Pay and Google Pay through Stripe's secure checkout. Payouts go to your own Stripe account on Stripe's normal schedule.

Refund all or part of an order from your dashboard, choose which items go back into stock, and the shopper is told automatically.

No. The Online Shop is built in. If you already run Shopify and want to keep it, you can still connect it instead.

Ready to open your shop in an app?

Start free in a few minutes. Already on Shopify? Connect it instead.

Build my shop app