Health & Beauty
These examples come from other sectors. Each figure keeps its original industry label and is not a massage & spa result.
30% vs 59% salon online booking: median vs top earners
Zenoti finds higher digital-booking adoption among top earners and substantial revenue concentration among repeat clients.
Context: Correlation, not app-caused growth. Online includes web, app and kiosks; repeat means more than one visit per year. Platform sample is not all businesses.
Over 90% bookings through online appointment system
Wicks combined a bespoke customer app with Square booking on its website and in-store tools.
Context: Online share includes multiple entry points; it is not an app-only share or 90% booking growth.
2% reported no-show rate
Phorest reports a 2% no-show rate at Togninis using its salon platform.
Context: This is the resulting rate, not a 98% reduction. It does not isolate a customer app.
Editorial suggestions drawn from the examples above. They are not measured results for massage & spa.