Beauty & wellness benchmarks
- 30% vs 59%salon online booking: median vs top earners
- 60% vs 75%barber online booking: median vs top earners
- 42% / 80%repeat clients / share of revenue
What was reported
Zenoti finds higher digital-booking adoption among top earners and substantial revenue concentration among repeat clients.
Mechanisms in the external example
These describe the external business’s setup. They are not a list of guaranteed AppBuild features or integrations.
How to interpret it
Correlation, not app-caused growth. Online includes web, app and kiosks; repeat means more than one visit per year. Platform sample is not all businesses.
Descriptive patterns across a provider's clients; not causal. Individual results vary.
The source does not isolate the effect of an app alone.
Related records
Shared mechanisms only. Results from different businesses are never combined or averaged.
Wicks Barbershop
Over 90% bookings through online appointment system
Wicks combined a bespoke customer app with Square booking on its website and in-store tools.
Context: Online share includes multiple entry points; it is not an app-only share or 90% booking growth.
The Hideout @ Harper Farm
Nearly 400 active loyalty members
A 38-seat Yorkshire café recorded loyalty participation after adopting a digital stamp programme.
Context: Membership and redemptions are not additional customers or a measured revenue uplift. Bonus stamps mean stamps do not equal visits.
OZH Coffee Shop
800+ active members
A hospital coffee shop reported substantial use of its digital loyalty programme.
Context: No control group or revenue increase is published; stamps and redemptions are not unique returning customers.