AppBuild vs Optix
Looking for a Optix alternative? Optix is a optical and audiology practice management. Compare its published pricing, branded apps, fees and capabilities with AppBuild.diy.
Optix is best for opticians businesses that want optical and audiology practice management (Diary, recalls, eGOS, stock, direct debit, marketing tools, BI, ISO 27001).
AppBuild is best for opticians businesses that want their own branded app with ready-made ordering, booking, loyalty and push notifications, starting free with 0% AppBuild commission on paid plans.
AppBuild is not a clinical records system and does not claim HIPAA, NHS or Ofsted certification. Check your sector requirements.
Your business. Your own app.
A look inside AppBuild: branded app starter, contact and directions example, loyalty rewards example, push notification example.
See opticians apps
Optix vs AppBuild for opticians
| Consideration |  AppBuild.diy | Optix |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | Optical and audiology practice management |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | £417/month per site for first 2 sites, £356/month each additional site, excl. VAT; Checkpoint security appliance £39.95/month mandatory |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | No |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | Not stated |
| Contract / trial | Free plan; monthly or annual paid plans | Monthly rental, no initial software fee; start-ups 50% off first 12 months; trial not stated |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Diary, recalls, eGOS, stock, direct debit, marketing tools, BI, ISO 27001 |
| Market | Available worldwide, subject to store and payment-service availability | UK |
Sources: optix.co.uk. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all opticians providersAppBuild pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0/month | Up to 10 app users. Your own app on iPhone, Android and the web. |
| Business | $49/month or $299/year | Up to 1,000 app users. 0% AppBuild commission on orders. |
| Business Pro | $99/month or $499/year | Unlimited app users. 0% AppBuild commission on orders. |
Card processing fees are charged by Stripe on top of any plan and are not set by AppBuild. Full details on the pricing page.
Choose Optix if…
- you want optical and audiology practice management.
- you need what it highlights: Diary, recalls, eGOS, stock, direct debit, marketing tools, BI, ISO 27001.
- its terms suit you: Monthly rental, no initial software fee; start-ups 50% off first 12 months; trial not stated.
- you don't need an app under your own brand (own branded app with Optix: No).
Choose AppBuild if…
- you want a published flat price: free for up to 10 users, then $49 or $99/month (Optix: £417/month per site for first 2 sites, £356/month each additional site, excl. VAT; Checkpoint security appliance £39.95/month mandatory).
- you want 0% AppBuild commission on paid plans.
- you want your own branded app on the App Store, Google Play and the web.
Key differences from Optix
- Optix is a PMS from £417/month per site plus security appliance; AppBuild is a branded customer app from free to $99/mo with no contract.
Questions
Other alternatives to Optix
Last checked 7 October 2026. Competitor prices come from their own public pages, linked below each table. Where a price isn't published we say so. Spotted something out of date? Tell us via support.