Origin Coffee
- 81.94% vs 41.25%returning customer rate: app vs online store
- 2×D2C subscription revenue growth
What was reported
Origin combined an app with omnichannel loyalty and subscription management.
Mechanisms in the external example
These describe the external business’s setup. They are not a list of guaranteed AppBuild features or integrations.
How to interpret it
Channel cohorts may differ. Source headline says +104%, inconsistent with the reported rates; use the two raw rates only. Not an in-café visit measure.
Provider-reported cases are selected success stories and are not controlled experiments. First-party provider case or customer statement; a selected success story, generally not independently audited. Individual results vary.
The source does not isolate the effect of an app alone.
Related records
Shared mechanisms only. Results from different businesses are never combined or averaged.
Great Food at Leeds
+15% year-on-year café revenue
A university café operation launched a drink subscription inside its rewards app, supported by in-store, push and email promotion.
Context: Twelve-outlet campus setting; observational result from an app, subscription offer and campaign. Auto-renewal is not the percentage of all café customers retained.
The Hideout @ Harper Farm
Nearly 400 active loyalty members
A 38-seat Yorkshire café recorded loyalty participation after adopting a digital stamp programme.
Context: Membership and redemptions are not additional customers or a measured revenue uplift. Bonus stamps mean stamps do not equal visits.
OZH Coffee Shop
800+ active members
A hospital coffee shop reported substantial use of its digital loyalty programme.
Context: No control group or revenue increase is published; stamps and redemptions are not unique returning customers.