RetailProvider-reported case
Refill Therapy
2,300+ active members
Three London refill shops used a shared digital loyalty programme.
Context: Programme totals do not measure incremental revenue or additional visits.
Retail & Shopping
App evidence for Build Your Own
Evidence gap
No direct quantitative app outcome verified in this research pack.
Integration or build starting point, not an industry. Do not claim these studies validate integration availability or AppBuild feature parity.
Related evidence to explore
These examples come from other sectors. Each figure keeps its original industry label and is not a build your own result.
Retail & ShopifyProvider-reported case
ZOX
40% repeat customer rate through app
ZOX recorded repeat purchasing through its mobile commerce app.
Context: A 40% repeat rate is not a 40% increase. The repeat-rate cohort definition is not fully disclosed.
Retail & ShopifyProvider-reported case
The Oodie
+37% app average order value vs web
The Oodie’s app channel showed higher order value and merchandise value per session than web.
Context: Channel comparison; loyal shoppers self-select into apps. Source conflicts on conversion rate (134%/135%); that metric is excluded.
Mechanisms worth discussing
Editorial suggestions drawn from the examples above. They are not measured results for build your own.