The Oodie
- +37%app average order value vs web
- +193%gross merchandise value per session vs web
What was reported
The Oodie’s app channel showed higher order value and merchandise value per session than web.
Mechanisms in the external example
These describe the external business’s setup. They are not a list of guaranteed AppBuild features or integrations.
How to interpret it
Channel comparison; loyal shoppers self-select into apps. Source conflicts on conversion rate (134%/135%); that metric is excluded.
Provider-reported cases are selected success stories and are not controlled experiments. First-party provider case or customer statement; a selected success story, generally not independently audited. Individual results vary.
The source does not isolate the effect of an app alone.
Related records
Shared mechanisms only. Results from different businesses are never combined or averaged.
ZOX
40% repeat customer rate through app
ZOX recorded repeat purchasing through its mobile commerce app.
Context: A 40% repeat rate is not a 40% increase. The repeat-rate cohort definition is not fully disclosed.
BWH Plant Co
56% online DTC revenue through app
BWH Plant Co reports that its app became a major direct-to-consumer sales channel.
Context: Revenue share is not new revenue. The reported 97% retention figure is omitted because its definition and window are unclear.
Type One Style
+42% app average order value vs website
Type One Style reports stronger shopping metrics for its app channel.
Context: Selling diabetes-device accessories is retail evidence, not evidence of improved clinical outcomes. Channel selection bias applies.