Retail & Shopping
A named example in this sector or specified integration.
Named case in this sector or specified integration. See each case’s measurement and attribution limits.
+37% app average order value vs web
The Oodie’s app channel showed higher order value and merchandise value per session than web.
Context: Channel comparison; loyal shoppers self-select into apps. Source conflicts on conversion rate (134%/135%); that metric is excluded.
40% repeat customer rate through app
ZOX recorded repeat purchasing through its mobile commerce app.
Context: A 40% repeat rate is not a 40% increase. The repeat-rate cohort definition is not fully disclosed.
Editorial suggestions drawn from the examples above. They are not measured results for shopify store.