Compare jewellers apps
AppBuild.diy compared with 6 providers and the option to vibe code your own app: prices, fees, contracts and whether you get your own branded app.
Best for: jewellers businesses that want their own branded app on the App Store, Google Play and the web, starting free with 0% AppBuild commission on paid plans.
Your business. Your own app.
A look inside AppBuild: branded shop home, product browsing example, product detail example, loyalty rewards example.
See jewellers apps
Providers in this comparison
- Jewel360
Jewelry store POS
Lightspeed RetailRetail POS with loyalty + ecommerce
Smile.ioEcommerce loyalty app
Yotpo Loyalty & ReferralsEcommerce loyalty app
TapcartShopify branded app builder
Superfans (formerly Vajro)Shopify branded app builder
- Vibe coding
Build from scratch with Lovable, Claude, Base44 or similar tools
Price and features at a glance
| Provider | Type | Starting price (as published) | Your own branded app | Order / booking fees | Contract / trial |
|---|---|---|---|---|---|
 AppBuild.diy | Branded app builder for local businesses | Free (up to 10 users); $49/month or $299/year; $99/month or $499/year | Yes — App Store, Google Play and web | 0% AppBuild commission on paid plans; Stripe card fees apply | No contract; free plan |
| Vibe coding | Build from scratch with Lovable, Claude, Base44 or similar tools | Variable: AI subscriptions / credits, plus hosting, database and any paid services as usage grows. Free allowances may apply; not a fixed all-in price. | Bespoke branding and features; store packaging and submission require additional setup | Depends on your chosen payment provider and services; processing fees still apply | Depends on the tools and services you choose; free tiers may have limits |
| Jewel360 | Jewelry store POS | Startup $299/mo or $199/mo billed annually; Core and Plus prices hidden behind a form | No customer app mentioned | Not stated (integrated payments) | Trial/contract not specified |
| Lightspeed Retail | Retail POS with loyalty + ecommerce | US: Basic $89/mo, Core $149/mo, Plus $289/mo (1 register; annual billing saves up to 18%). UK: Basic £75/mo, Core £149/mo, Plus £189/mo (1 register) | No | Lightspeed Payments card-present rate shown as 1.5% (US page); extra locations/registers by quote | Free trial (length not stated); contract terms not stated |
| Smile.io | Ecommerce loyalty app | Free (200 orders/mo); Essential $15/mo (500 orders); Standard $79/mo (1,000); Growth $199/mo (2,500); Plus $999/mo billed annually (7,500); Enterprise custom | No (on-site loyalty widget/page) | None stated; plans capped by monthly orders | Free plan; Plus/Enterprise billed annually |
| Yotpo Loyalty & Referrals | Ecommerce loyalty app | Free plan; paid from $199/mo, scaling with monthly order volume; Premium/Enterprise by quote | No | Not stated | Free plan; no trial stated |
| Tapcart | Shopify branded app builder | Growth $500/mo, Scale $1,250/mo, Enterprise+ $2,850/mo (monthly billing); page also shows "$200/mo billed annually" label on all three tiers; Tapcart AI add-on $250/mo | Yes | Not stated | Billed through Shopify; trial not published; custom contract on Enterprise+ |
| Superfans (formerly Vajro) | Shopify branded app builder | Unlimited plan $1,000/mo, adjusts by annual revenue tier (<$1M, $1M-$20M, $20M+) | Yes ("Fully branded mobile app") | Not stated | 30-day free trial; no long-term commitment |
How AppBuild differs
- vs Jewel360: Jewel360 is a jewellery POS from $199/mo billed annually with no customer app; AppBuild is a branded customer app with appointment booking (e.g. ring sizing, repairs), loyalty and push.
- vs Lightspeed Retail: Lightspeed is a POS from $89/mo (US) / £75/mo (UK) per register with loyalty but no customer app; AppBuild is the customer-facing branded app and push channel, not a POS.
- vs Smile.io: Smile.io is a web loyalty widget for online stores priced by monthly orders; AppBuild is a branded mobile app with stamps/points and push, with no per-order limits.
- vs Yotpo: Yotpo paid loyalty starts at $199/mo scaling with order volume; AppBuild Pro is $49/mo or $299/yr with no order-volume pricing.
- vs Tapcart: Tapcart is Shopify-only from $500/mo (monthly billing); AppBuild's Shopify integration is $99/mo with a 30-day trial, and AppBuild also works for shops without Shopify.
- vs Superfans (Vajro): Superfans is one $1,000/mo plan for Shopify stores; AppBuild starts free and its Shopify integration is $99/mo.
Where AppBuild is strong
- Your own branded app on the App Store, Google Play and the web, starting free with every feature for up to 10 users.
- Loyalty, push notifications and click & collect in the shop's own app, not a shared stamp-card app.
- Works alongside Shopify instead of replacing it.
Where others may suit you better
- Not a till or full ecommerce stock system.
- Vape shops: Apple does not allow apps that promote vaping, so the web app is the reliable option.
Key features by provider
| Provider | Market | Key features | Source |
|---|---|---|---|
| Jewel360 | US | POS, Clientbook, repairs, appraisals, consignment, wishlist/registry (Core), email/text marketing and Shopify integration (Plus) | jewel360.com |
| Lightspeed Retail | US, UK | POS, inventory, built-in ecommerce, in-store and online loyalty, reporting, API | lightspeedhq.com, lightspeedhq.com |
| Smile.io | Global (USD), Shopify/online stores | Points, referrals, VIP tiers (Growth), free-product and discount rewards, on-site nudges | smile.io |
| Yotpo Loyalty & Referrals | Global (USD), ecommerce | Loyalty points, referrals, bundle with Reviews & UGC | yotpo.com |
| Tapcart | US-led, Shopify merchants | Unlimited push, custom screens, integrations, analytics/A/B testing (Scale) | tapcart.com |
| Superfans (formerly Vajro) | Global (USD), Shopify merchants | Unlimited push, landing pages, app-exclusive drops/discounts, 70+ integrations, dedicated design manager | superfans.io |
| Vibe coding | Depends on your chosen tools | Full design freedom. Ordering, bookings, loyalty, permissions and integrations must be built, tested and maintained. Native push, certificates and store submissions need additional technical work or a service such as AppBuild. | lovable.dev, claude.com, base44.com |
Gaps in published data: Jewel360 Core/Plus prices not published. No UK jewellery-specific app vendor found.
Build from scratch with AI, or start with AppBuild?
Lovable, Claude, Base44 and similar tools are a genuine alternative in any industry. A bespoke build gives you more control over the design and business logic. AppBuild offers a shorter route to launch for supported business needs, with ready-made capabilities you can add without building each one yourself.
| Consideration | AppBuild.diy | Vibe coding |
|---|---|---|
| Time to market | Start with ready-made pages and features; configure your content and services. Store review still takes time. | A prototype can be quick; production testing, payments, permissions and store preparation add work. |
| Costs | Published plan price, plus applicable payment processing, store-account and third-party service costs. | Variable: AI subscriptions / credits, plus hosting, database and any paid services as usage grows. Free allowances may apply; not a fixed all-in price. |
| Flexibility & ease of use | Add supported capabilities such as loyalty, bookings and ordering through the builder; less freedom than a fully custom product. | Bespoke layouts and logic; each new capability needs implementation, testing and ongoing maintenance. |
| Push & app stores | AppBuild provides push and app infrastructure, subject to setup requirements and store approval. | Native push certificates, signing and store submissions are technical work, not automatically solved by generating a website. |
| Ongoing responsibility | Shared business-app framework and managed infrastructure; you manage your business content and settings. | You are responsible for security, data access, updates and the services behind your app. |
These approaches can work together: build your bespoke experience with AI, then use AppBuild to wrap your app and add supported native capabilities such as push notifications. Wrapping does not automatically add AppBuild’s business features to your custom app.
Tool pricing and allowances vary: Lovable pricing · Claude pricing · Base44 pricing. Check the services your project actually needs.
AppBuild pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0/month | Up to 10 app users. Your own app on iPhone, Android and the web. |
| Business | $49/month or $299/year | Up to 1,000 app users. 0% AppBuild commission on orders. |
| Business Pro | $99/month or $499/year | Unlimited app users. 0% AppBuild commission on orders. |
Card processing fees are charged by Stripe on top of any plan and are not set by AppBuild. Full details on the pricing page.
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Last checked 7 October 2026. Competitor prices come from their own public pages, linked below each table. Where a price isn't published we say so. Spotted something out of date? Tell us via support.