AppBuild vs Fresha
Looking for a Fresha alternative? Fresha is a booking software + consumer marketplace. Compare its published pricing, branded apps, fees and capabilities with AppBuild.diy.
Fresha is best for barbershops and hair & beauty businesses that want booking software + consumer marketplace (Booking, payments, marketplace listing, Klarna BNPL).
AppBuild is best for barbershops businesses that want their own branded app with ready-made ordering, booking, loyalty and push notifications, starting free with 0% AppBuild commission on paid plans.
Your business. Your own app.
A look inside AppBuild: barbershop home, appointment booking example, loyalty rewards example, push notification example.
See barbershops apps
Fresha vs AppBuild for barbershops
| Consideration |  AppBuild.diy | Fresha |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | Booking software + consumer marketplace |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | UK: Independent £14.95/mo (1 member); Team £9.95 per team member/mo; Enterprise custom (ex 20% VAT). US: Independent $19.95/mo, Team $14.95 per team member/mo (third-party: costbench.com) |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | Shared (Fresha marketplace app) |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | New-client marketplace: 20% one-time commission, minimum £4 per client (UK). Online card 1.40% + £0.25 |
| Contract / trial | Free plan; monthly or annual paid plans | No minimum commitment; 7-day trial |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Booking, payments, marketplace listing, Klarna BNPL |
| Market | Available worldwide, subject to store and payment-service availability | UK, US |
Sources: fresha.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all barbershops providersFresha vs AppBuild for hair & beauty
| Consideration | AppBuild.diy | Fresha |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | Booking software + consumer marketplace |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | UK: Independent £14.95/mo; Team £9.95 per team member/mo (ex VAT). US: Independent $19.95/mo, Team $14.95 per team member/mo (third-party: costbench.com) |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | Shared (Fresha marketplace app) |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | 20% one-time commission on marketplace new clients, minimum £4 (UK). Online card 1.40% + £0.25 |
| Contract / trial | Free plan; monthly or annual paid plans | No minimum commitment; 7-day trial |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Booking, payments, marketplace, Klarna BNPL |
| Market | Available worldwide, subject to store and payment-service availability | UK, US |
Sources: fresha.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all hair & beauty providersFresha vs AppBuild for nail salons
| Consideration | AppBuild.diy | Fresha |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | Booking software + consumer marketplace |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | UK: Independent £14.95/mo; Team £9.95 per team member/mo (ex VAT). US: $19.95/mo, $14.95 per team member/mo (third-party: costbench.com) |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | Shared |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | 20% one-time marketplace new-client commission, minimum £4 (UK) |
| Contract / trial | Free plan; monthly or annual paid plans | No minimum commitment; 7-day trial |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Booking, payments, marketplace |
| Market | Available worldwide, subject to store and payment-service availability | UK, US |
Sources: fresha.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all nail salons providersFresha vs AppBuild for massage & spa
| Consideration | AppBuild.diy | Fresha |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | Booking software + consumer marketplace |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | UK Independent £14.95/mo; Team £9.95 per team member/mo (ex VAT). US $19.95/mo (third-party: costbench.com) |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | Shared |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | 20% one-time marketplace new-client commission, minimum £4 (UK) |
| Contract / trial | Free plan; monthly or annual paid plans | No minimum commitment; 7-day trial |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Booking, payments, marketplace |
| Market | Available worldwide, subject to store and payment-service availability | UK, US |
Sources: fresha.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all massage & spa providersFresha vs AppBuild for tanning salons
| Consideration | AppBuild.diy | Fresha |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | Booking software + consumer marketplace (tanning fit not verified on pricing page) |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | UK Independent £14.95/mo; Team £9.95 per team member/mo (ex VAT) |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | Shared |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | 20% one-time marketplace new-client commission, minimum £4 (UK) |
| Contract / trial | Free plan; monthly or annual paid plans | No minimum commitment; 7-day trial |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Booking, payments, marketplace |
| Market | Available worldwide, subject to store and payment-service availability | UK, US |
Sources: fresha.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all tanning salons providersFresha vs AppBuild for booking & appointments
| Consideration | AppBuild.diy | Fresha |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | Booking software + marketplace |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | Independent £14.95/mo; Team £9.95 per team member/mo |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | Shared (Fresha marketplace app) |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | Marketplace new clients 20% (min £4); online payments 1.40% + £0.25 |
| Contract / trial | Free plan; monthly or annual paid plans | 7-day trial; no minimum commitment |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Scheduling, POS, client management, inventory, marketing; loyalty add-on £49.95 |
| Market | Available worldwide, subject to store and payment-service availability | UK, US, global |
Sources: fresha.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all booking & appointments providersAppBuild pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0/month | Up to 10 app users. Your own app on iPhone, Android and the web. |
| Business | $49/month or $299/year | Up to 1,000 app users. 0% AppBuild commission on orders. |
| Business Pro | $99/month or $499/year | Unlimited app users. 0% AppBuild commission on orders. |
Card processing fees are charged by Stripe on top of any plan and are not set by AppBuild. Full details on the pricing page.
Choose Fresha if…
- you want booking software + consumer marketplace.
- you need what it highlights: Booking, payments, marketplace listing, Klarna BNPL.
- its terms suit you: No minimum commitment; 7-day trial.
- you don't need an app under your own brand (own branded app with Fresha: Shared (Fresha marketplace app)).
Choose AppBuild if…
- you want a published flat price: free for up to 10 users, then $49 or $99/month (Fresha: UK: Independent £14.95/mo (1 member); Team £9.95 per team member/mo; Enterprise custom (ex 20% VAT). US: Independent $19.95/mo, Team $14.95 per team member/mo (third-party: costbench.com)).
- you want 0% AppBuild commission on paid plans (Fresha fees: New-client marketplace: 20% one-time commission, minimum £4 per client (UK). Online card 1.40% + £0.25).
- you want your own branded app on the App Store, Google Play and the web.
Key differences from Fresha
- Fresha takes a 20% one-time commission on marketplace new clients; AppBuild takes none and the business's own app holds its customer relationship.
- Fresha charges 20% on marketplace new clients; AppBuild charges zero commission on bookings.
- Fresha charges 20% on marketplace new clients; AppBuild 0%.
- 20% marketplace commission on Fresha; none on AppBuild.
- Fresha charges 20% on marketplace new clients and sells loyalty as a £49.95 add-on; AppBuild includes loyalty and takes no commission.
Questions
AppBuild.diy is an alternative to Fresha for barbershops and hair & beauty businesses that want booking software + consumer marketplace (Booking, payments, marketplace listing, Klarna BNPL) who would rather have their own branded app on the App Store, Google Play and the web. AppBuild starts free for up to 10 users, then $49 or $99 a month. Other options compared here include SQUIRE, Booksy, theCut, Vagaro.
Fresha's published pricing, checked 7 October 2026: UK: Independent £14.95/mo (1 member); Team £9.95 per team member/mo; Enterprise custom (ex 20% VAT). US: Independent $19.95/mo, Team $14.95 per team member/mo (third-party: costbench.com). AppBuild: Free for up to 10 users, Business $49/month or $299/year, Business Pro $99/month or $499/year, with 0% AppBuild commission on paid plans.
It depends on what you need. Choose Fresha if you want booking software + consumer marketplace. Choose AppBuild if you want your own branded app on the App Store, Google Play and the web.
Other alternatives to Fresha
Last checked 7 October 2026. Competitor prices come from their own public pages, linked below each table. Where a price isn't published we say so. Spotted something out of date? Tell us via support.