AppBuild vs Square Loyalty
Looking for a Square Loyalty alternative? Square Loyalty is a pos add-on loyalty. Compare its published pricing, branded apps, fees and capabilities with AppBuild.diy.
Square Loyalty is best for bakeries and butchers & delis businesses that want pOS add-on loyalty (Points/visit rewards, text notifications, Apple Wallet pass, CRM, promotions).
AppBuild is best for bakeries businesses that want their own branded app with ready-made ordering, booking, loyalty and push notifications, starting free with 0% AppBuild commission on paid plans.
Your business. Your own app.
A look inside AppBuild: mr chans menu, choose your dish, mr chans basket, order history.
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Square Loyalty vs AppBuild for bakeries
| Consideration |  AppBuild.diy | Square Loyalty |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | POS add-on loyalty |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | UK: £25/mo per location (0-500 loyalty visits), £45 (501-1,500), £65 (1,501+). US: loyalty included in Square Plus $49/mo per location (not in Square Free) |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | No (Apple Wallet pass, SMS) |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | Card processing, US Plus in-person 2.5% + 15c, online 2.9% + 30c |
| Contract / trial | Free plan; monthly or annual paid plans | 30-day free trial; US: no locked-in contracts |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Points/visit rewards, text notifications, Apple Wallet pass, CRM, promotions |
| Market | Available worldwide, subject to store and payment-service availability | UK, US |
Sources: squareup.com, squareup.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all bakeries providersSquare Loyalty vs AppBuild for butchers & delis
| Consideration | AppBuild.diy | Square Loyalty |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | POS add-on loyalty |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | UK: £25/mo per location (0-500 loyalty visits), £45 (501-1,500), £65 (1,501+). US: loyalty included in Square Plus $49/mo per location (not in Square Free) |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | No (Apple Wallet pass, SMS) |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | Card processing, US Plus in-person 2.5% + 15c, online 2.9% + 30c |
| Contract / trial | Free plan; monthly or annual paid plans | 30-day free trial; US: no locked-in contracts |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Points/visit rewards, text notifications, Apple Wallet pass, CRM, promotions |
| Market | Available worldwide, subject to store and payment-service availability | UK, US |
Sources: squareup.com, squareup.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all butchers & delis providersSquare Loyalty vs AppBuild for coffee shops
| Consideration | AppBuild.diy | Square Loyalty |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | POS add-on loyalty |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | UK: £25/mo per location (0-500 loyalty visits), £45 (501-1,500), £65 (1,501+). US: loyalty included in Square Plus $49/mo per location (not in Square Free) |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | No (Apple Wallet pass, SMS) |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | Card processing, US Plus in-person 2.5% + 15c, online 2.9% + 30c |
| Contract / trial | Free plan; monthly or annual paid plans | 30-day free trial; US: no locked-in contracts |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Points/visit rewards, text notifications, Apple Wallet pass, CRM, promotions |
| Market | Available worldwide, subject to store and payment-service availability | UK, US |
Sources: squareup.com, squareup.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all coffee shops providersSquare Loyalty vs AppBuild for craft breweries
| Consideration | AppBuild.diy | Square Loyalty |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | POS add-on loyalty |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | UK: £25/mo per location (0-500 loyalty visits), £45 (501-1,500), £65 (1,501+). US: loyalty included in Square Plus $49/mo per location (not in Square Free) |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | No (Apple Wallet pass, SMS) |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | Card processing, US Plus in-person 2.5% + 15c, online 2.9% + 30c |
| Contract / trial | Free plan; monthly or annual paid plans | 30-day free trial; US: no locked-in contracts |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Points/visit rewards, text notifications, Apple Wallet pass, CRM, promotions |
| Market | Available worldwide, subject to store and payment-service availability | UK, US |
Sources: squareup.com, squareup.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all craft breweries providersSquare Loyalty vs AppBuild for ice cream parlours
| Consideration | AppBuild.diy | Square Loyalty |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | POS add-on loyalty |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | UK: £25/mo per location (0-500 loyalty visits), £45 (501-1,500), £65 (1,501+). US: loyalty included in Square Plus $49/mo per location (not in Square Free) |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | No (Apple Wallet pass, SMS) |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | Card processing, US Plus in-person 2.5% + 15c, online 2.9% + 30c |
| Contract / trial | Free plan; monthly or annual paid plans | 30-day free trial; US: no locked-in contracts |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Points/visit rewards, text notifications, Apple Wallet pass, CRM, promotions |
| Market | Available worldwide, subject to store and payment-service availability | UK, US |
Sources: squareup.com, squareup.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all ice cream parlours providersSquare Loyalty vs AppBuild for pubs & bars
| Consideration | AppBuild.diy | Square Loyalty |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | POS add-on loyalty |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | UK: £25/mo per location (0-500 loyalty visits), £45 (501-1,500), £65 (1,501+). US: loyalty included in Square Plus $49/mo per location (not in Square Free) |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | No (Apple Wallet pass, SMS) |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | Card processing, US Plus in-person 2.5% + 15c, online 2.9% + 30c |
| Contract / trial | Free plan; monthly or annual paid plans | 30-day free trial; US: no locked-in contracts |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Points/visit rewards, text notifications, Apple Wallet pass, CRM, promotions |
| Market | Available worldwide, subject to store and payment-service availability | UK, US |
Sources: squareup.com, squareup.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all pubs & bars providersSquare Loyalty vs AppBuild for off licence
| Consideration | AppBuild.diy | Square Loyalty |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | POS add-on loyalty |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | UK: £25/mo per location (0-500 loyalty visits), £45 (501-1,500), £65 (1,501+). US: loyalty included in Square Plus $49/mo per location (not in Square Free) |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | No (Apple Wallet pass, SMS) |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | Card processing, US Plus in-person 2.5% + 15c, online 2.9% + 30c |
| Contract / trial | Free plan; monthly or annual paid plans | 30-day free trial; US: no locked-in contracts |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Points/visit rewards, text notifications, Apple Wallet pass, CRM, promotions |
| Market | Available worldwide, subject to store and payment-service availability | UK, US |
Sources: squareup.com, squareup.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all off licence providersSquare Loyalty vs AppBuild for bike shops
| Consideration | AppBuild.diy | Square Loyalty |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | POS add-on loyalty |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | UK: £25/mo per location (0-500 loyalty visits), £45 (501-1,500), £65 (1,501+). US: $45 / $75 / $105 per location per month by visit tier (third-party: Square US page did not show price; figures from search of Square/merchantmaverick) |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | No branded app stated |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | Not stated on loyalty page (Square card processing applies) |
| Contract / trial | Free plan; monthly or annual paid plans | 30-day free trial; no long-term contract |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Points/visits loyalty tied to Square POS, priced on monthly loyalty visits per location |
| Market | Available worldwide, subject to store and payment-service availability | UK, US |
Sources: squareup.com, squareup.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all bike shops providersSquare Loyalty vs AppBuild for florists
| Consideration | AppBuild.diy | Square Loyalty |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | POS add-on loyalty |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | UK: £25/mo per location (0-500 loyalty visits), £45 (501-1,500), £65 (1,501+). US: $45 / $75 / $105 per location per month by visit tier (third-party: Square US page did not show price; figures from search of Square/merchantmaverick) |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | No branded app stated |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | Not stated on loyalty page (Square card processing applies) |
| Contract / trial | Free plan; monthly or annual paid plans | 30-day free trial; no long-term contract |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Points/visits loyalty tied to Square POS, priced on monthly loyalty visits per location |
| Market | Available worldwide, subject to store and payment-service availability | UK, US |
Sources: squareup.com, squareup.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all florists providersSquare Loyalty vs AppBuild for garden centres
| Consideration | AppBuild.diy | Square Loyalty |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | POS add-on loyalty |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | UK: £25/mo per location (0-500 loyalty visits), £45 (501-1,500), £65 (1,501+). US: $45 / $75 / $105 per location per month by visit tier (third-party: Square US page did not show price; figures from search of Square/merchantmaverick) |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | No branded app stated |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | Not stated on loyalty page (Square card processing applies) |
| Contract / trial | Free plan; monthly or annual paid plans | 30-day free trial; no long-term contract |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Points/visits loyalty tied to Square POS, priced on monthly loyalty visits per location |
| Market | Available worldwide, subject to store and payment-service availability | UK, US |
Sources: squareup.com, squareup.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all garden centres providersSquare Loyalty vs AppBuild for health food shop
| Consideration | AppBuild.diy | Square Loyalty |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | POS add-on loyalty |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | UK: £25/mo per location (0-500 loyalty visits), £45 (501-1,500), £65 (1,501+). US: $45 / $75 / $105 per location per month by visit tier (third-party: Square US page did not show price; figures from search of Square/merchantmaverick) |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | No branded app stated |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | Not stated on loyalty page (Square card processing applies) |
| Contract / trial | Free plan; monthly or annual paid plans | 30-day free trial; no long-term contract |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Points/visits loyalty tied to Square POS, priced on monthly loyalty visits per location |
| Market | Available worldwide, subject to store and payment-service availability | UK, US |
Sources: squareup.com, squareup.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all health food shop providersSquare Loyalty vs AppBuild for pet shop
| Consideration | AppBuild.diy | Square Loyalty |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | POS add-on loyalty |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | UK: £25/mo per location (0-500 loyalty visits), £45 (501-1,500), £65 (1,501+). US: $45 / $75 / $105 per location per month by visit tier (third-party: Square US page did not show price; figures from search of Square/merchantmaverick) |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | No branded app stated |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | Not stated on loyalty page (Square card processing applies) |
| Contract / trial | Free plan; monthly or annual paid plans | 30-day free trial; no long-term contract |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Points/visits loyalty tied to Square POS, priced on monthly loyalty visits per location |
| Market | Available worldwide, subject to store and payment-service availability | UK, US |
Sources: squareup.com, squareup.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all pet shop providersSquare Loyalty vs AppBuild for retail & shopping
| Consideration | AppBuild.diy | Square Loyalty |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | POS add-on loyalty |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | UK: £25/mo per location (0-500 loyalty visits), £45 (501-1,500), £65 (1,501+). US: $45 / $75 / $105 per location per month by visit tier (third-party: Square US page did not show price; figures from search of Square/merchantmaverick) |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | No branded app stated |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | Not stated on loyalty page (Square card processing applies) |
| Contract / trial | Free plan; monthly or annual paid plans | 30-day free trial; no long-term contract |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Points/visits loyalty tied to Square POS, priced on monthly loyalty visits per location |
| Market | Available worldwide, subject to store and payment-service availability | UK, US |
Sources: squareup.com, squareup.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all retail & shopping providersSquare Loyalty vs AppBuild for loyalty cards
| Consideration | AppBuild.diy | Square Loyalty |
|---|---|---|
| Type | Branded business-app builder with ready-made pages and capabilities | POS add-on loyalty |
| Published pricing | Free: up to 10 users; Business: $49/month or $299/year; Business Pro: $99/month or $499/year | UK: £25/mo per location (0-500 loyalty visits), £45 (501-1,500), £65 (1,501+). US: $45 / $75 / $105 per location per month by visit tier (third-party: Square US page did not show price; figures from search of Square/merchantmaverick) |
| Your own branded app | App Store, Google Play and installable web app; store setup and approval required | No branded app stated |
| Fees | 0% AppBuild commission on paid plans; payment processing and third-party fees may apply | Not stated on loyalty page (Square card processing applies) |
| Contract / trial | Free plan; monthly or annual paid plans | 30-day free trial; no long-term contract |
| Capabilities | Supported ordering, bookings, loyalty, push notifications and content pages; check the features your business requires | Points/visits loyalty tied to Square POS, priced on monthly loyalty visits per location |
| Market | Available worldwide, subject to store and payment-service availability | UK, US |
Sources: squareup.com, squareup.com. Figures recorded 7 October 2026; currencies, billing periods and packages differ. Confirm current terms with the provider.
Compare all loyalty cards providersAppBuild pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0/month | Up to 10 app users. Your own app on iPhone, Android and the web. |
| Business | $49/month or $299/year | Up to 1,000 app users. 0% AppBuild commission on orders. |
| Business Pro | $99/month or $499/year | Unlimited app users. 0% AppBuild commission on orders. |
Card processing fees are charged by Stripe on top of any plan and are not set by AppBuild. Full details on the pricing page.
Choose Square Loyalty if…
- you want pOS add-on loyalty.
- you need what it highlights: Points/visit rewards, text notifications, Apple Wallet pass, CRM, promotions.
- its terms suit you: 30-day free trial; US: no locked-in contracts.
- you don't need an app under your own brand (own branded app with Square Loyalty: No (Apple Wallet pass, SMS)).
Choose AppBuild if…
- you want a published flat price: free for up to 10 users, then $49 or $99/month (Square Loyalty: UK: £25/mo per location (0-500 loyalty visits), £45 (501-1,500), £65 (1,501+). US: loyalty included in Square Plus $49/mo per location (not in Square Free)).
- you want 0% AppBuild commission on paid plans (Square Loyalty fees: Card processing, US Plus in-person 2.5% + 15c, online 2.9% + 30c).
- you want your own branded app on the App Store, Google Play and the web.
Key differences from Square Loyalty
- Square charges per location per month for loyalty and rewards are delivered by text/Wallet pass; AppBuild bundles loyalty into a branded app with push notifications and order-ahead, no per-location fee.
- Square Loyalty is priced per location per month by loyalty visits (UK from £25); AppBuild has no per-location or per-visit pricing and adds a branded app with push.
- Square Loyalty is billed monthly per location by loyalty visits (UK £25 to £65); AppBuild Loyalty Card is $99/year flat with unlimited customers.
Questions
AppBuild.diy is an alternative to Square Loyalty for bakeries and butchers & delis businesses that want pOS add-on loyalty (Points/visit rewards, text notifications, Apple Wallet pass, CRM, promotions) who would rather have their own branded app on the App Store, Google Play and the web. AppBuild starts free for up to 10 users, then $49 or $99 a month. Other options compared here include Slerp, Stamp Me, Loyalzoo, Toast.
Square Loyalty's published pricing, checked 7 October 2026: UK: £25/mo per location (0-500 loyalty visits), £45 (501-1,500), £65 (1,501+). US: loyalty included in Square Plus $49/mo per location (not in Square Free). AppBuild: Free for up to 10 users, Business $49/month or $299/year, Business Pro $99/month or $499/year, with 0% AppBuild commission on paid plans.
It depends on what you need. Choose Square Loyalty if you want pOS add-on loyalty. Choose AppBuild if you want your own branded app on the App Store, Google Play and the web.
Other alternatives to Square Loyalty
Last checked 7 October 2026. Competitor prices come from their own public pages, linked below each table. Where a price isn't published we say so. Spotted something out of date? Tell us via support.